MTV Multiplayer:"Atlus has a hardcore following that snaps up all of their games. They are not a Square Enix, but Atlus knows that and caters to their fans.
While checking out a demo for 'Persona 4' last week, I noticed it was shipping on December 9, a date before Christmas but after the Thanksgiving sales rush.
I wondered whether a release date matters for a game like 'Persona.' Why not just wait until January or February, when people might have gift cards, etc.?"