Game Release News

Ubisoft and Gearbox Software Disagree On When New IPs Should Be Released

759 days 15 hours ago By: ApolloTheBoss | Article | Xbox 360 |
Yves Guillemot says " launch new IP early", Randy Pitchford says "whenever". Who is right?

New IPs are scary. They're unfamiliar and different. People fear change. That's probably why The Last of Us got very little public attention until E3 this year when everyone saw it running at Sony's press conference and suddenly got excited about 'the new game from the creators of Uncharted'. Even though we'd been showing you and showing you for months already before E3. But while new IPs are undoubtedly hard to get people excited about (even from a studio as amazing as Naughty Dog), is it possible there's a science to releasing them at a specific time in a console's lifespan?